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Overview

The Sound of Storensay offers an intriguing whilst easy to understand route to writing comprehensive professional marketing plans. Complex theory is consolidated and established principles explained in worked-through simple to follow examples.

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The book is written in the style of a charming children's story following the adventures of a group of young friends known as the Puffins. Memories of childhood will be evoked as the reader embarks on a pleasurable journey designed to increase knowledge retention whilst maintaining a high level of concentration. The reader will find that this business text is like none other previously read.

The story is set on an idyllic Scottish island where life is tough and incomes are falling with the result that residents are being forced to migrate.

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The book is for executives writing marketing or business plans for the first time, academic and professional students struggling to understand conventional marketing texts and marketeers seeking to improve their marketing knowledge.