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Concept

Research

To create The Sound of Storensay, the authors researched islands across the world intermittently over a six year period. During this time Peter Wise became a Fellow of the Royal Geographical Society.

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General research had commenced even earlier, including a detailed study of the Isle of Man government and processes, sponsored by Sir Miles Walker LLD MHK, who was at that time the Chief Minister of the Isle of Man.

The requirement for this book has been demonstrated to the authors by repeated requests for a straightforward, consolidated and logical approach to the process of writing a marketing plan and the content which it should include.

 


Style

The Sound of Storensay employs a dual-style approach, written in the guise of an adventure story on an imaginary island, Storensay.

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The concept is not new and has been successfully used by authors across the literary spectrum, from Antoine de Saint-Exupéry to Spencer Johnson.

The style was chosen to make reading The Sound of Storensay a pleasurable experience. The alternatives in the marketing literary market being sizeable tomes, which examine aspects of the marketing plan in isolation.

The book is a concise and practical guide that will be used as a regular source of reference and inspiration, not a shelf filler.

 

Thanks

Special thanks go to Minuteman Press in Bristol; they really are 'Bristol's Beloved Printers'. Minuteman Press provided much of the technical guidance in the creation of The Sound of Storensay and for that the authors are mighty glad.